The potential market space of my country's orthodontic market is between 122.4 billion and 239.5 billion yuan, and there is still room for growth of 5-10 times.
In today's era, the World Health Organization (WHO) defines oral health as meaning that individuals do not suffer from active diseases or obstacles when speaking, eating and participating in social activities.
The prevalence rate of dental deformity of Chinese people is very high. The prevalence rate of domestic urban surveys is the lowest at 29.33% and the highest at 48.87%. According to the survey statistics based on the ideal normal dental jaws, the incidence of dental jaw deformity is 91.20%.
The demand for orthodontics among Chinese people is increasing year by year, and the market size of the orthodontic industry is showing a rapid growth trend.
Great market potential
According to estimates by the Prospective Industry Research Institute, my country's dental service market scale reached 20 billion yuan in 2008. In 2011, the scale of my country's dental medical service market reached 32 billion yuan. By 2013, the scale of my country's dental medical service market was close to 50 billion yuan. In 2016, the scale of my country's dental medical service market reached 78.3 billion yuan, and as of 2017, the scale of my country's dental medical service market reached 88 billion. It is predicted that the scale of the oral market in 2020 is expected to exceed 100 billion yuan.
Under the appearance of prosperity, there are many hidden dangers
The orthodontic market is so vast, but there are still some unavoidable problems.
The shortage of high-quality orthodontists has always been a major pain point in the orthodontic industry.
Compared with developed countries, my country's dentist supply is seriously insufficient. According to data, the number of dentists per million people in developed countries such as Japan, the United Kingdom, and the United States is 840, 638, and 610, respectively. The number of dentists per million people in China is only 137, which is less than three in developed countries. One in one. But the growth is relatively fast, and the growth rate of the number of dentists in my country has remained at around 10% for many years.
There is still a huge gap between China and developed countries in understanding dental health.
The national awareness of oral health is also different from that in Europe and the United States. According to statistics, the average American healthcare expenditure per year is US$8497, and the oral healthcare expenditure accounts for 4.01%, or US$341; while the Chinese per capita annual healthcare expenditure is only 280 US dollars, oral medical expenses are only US$9, far below the US level
As early as 2014, according to the statistics of the American Dental Association, 52.3% of adults in the United States checked their teeth twice a year, and 15.4% checked their teeth once a year. Calculated by the 320 million US population, of which 2/3 are adults, only the population over the age of 18 has reached 220 million visits to the US stomatology within a year, and the number of oral clinic visits per capita is about 1 per year.
Chinese people have relatively many dental problems. According to the results of the fourth national oral health epidemiological survey released by the Health and Family Planning Commission in September 2017, the prevalence of caries in children is on the rise. The periodontal health of middle-aged people is not optimistic. The oral conditions of the elderly are better, but the average number of teeth is missing. The number is still as high as 7.5.
Dental prevalence increases with age. The problem of aging in my country is significant, and the prevalence of oral diseases has increased. In 2018, the number of oral patients was 697 million.
In addition, professionalism and norms have also become problems in the orthodontic industry.
In addition, with the rapid development of smart medical care, all innovative medical device products face this problem. It has a great relationship with intelligent manufacturing and digital medical data. This requires comprehensive multidisciplinary knowledge and the introduction of more in line with the status quo of the industry. Product and service standards to regulate the entire industry. "
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